KUALA LUMPUR, 23 February 2012 – Catcha Media Berhad (“Catcha Media”), today announced that it has completed the acquisition of 50% of Carlist.my, Malaysia’s No.1 Car site. The acquisition further consolidates Catcha Media’s online media leadership position in the region.
Carlist.my is Malaysia’s No.1 car classifieds site with over 43,000 car listings and more than 300,000 users interested in buying cars every month.
Patrick Grove, Chief Executive Officer of Catcha Media said, “Carlist.my is one of Malaysia’s most valuable online properties. It has tremendous potential to grow and we are extremely excited to work with the Carlist.my team to take this already amazing, leading website to the next level.”
“This acquisition puts Catcha Media in an excellent position to grow and develop the online motoring space in Malaysia, both in terms of car classifieds and by way of developing more engaging motoring content in order to grow advertising and users in the near future,” added Grove.
Carlist.my has enjoyed phenomenal success since its inception in 2007, growing rapidly to dominate the car website space in Malaysia. It has clearly captured the car classifieds market as a result of it providing a better experience when compared to traditional print listings. Online users are able to search for cars they want right down to specifics like price range, make, model, year manufactured and more with very fast search results, including detail, pictures and even video. As has been proven worldwide, the leading car classifieds sites in each market capture tremendous share of automotive advertising dollars in a very short space of time.
Catcha Media’s subsidiary, Catcha Digital, is Carlist.my’s exclusive display advertising sales representative and content partner.
1Source: Effective Measure January 2012